To explore the most suitable implementation form for our Fengqiao Scenic Area website, we compared three possible structures: a one-page website, a multi-page website, and a website with one main page and several subpages. According to the course materials, good design should begin with generating alternatives and then converge on the solution that best fits user needs and design principles. Alternative designs help designers avoid settling too early on the first workable idea and instead evaluate different options through trade-offs and user-centered criteria.

The first option is a one-page website, where all content is placed on a single long scrolling page. This structure has the advantage of simplicity. Users do not need to switch between pages, and the entire website can feel coherent and visually continuous. It is suitable for lightweight storytelling and can work well when the amount of content is limited. For our project, this format could present Fengqiao’s introduction, transportation information, attractions, and the poem Mooring by Maple Bridge at Night in a seamless narrative flow. However, as our website also includes interactive functions such as route recommendation, poem-based interaction, fortune drawing and blessing, and an elder mode, a one-page structure would easily become overcrowded. Excessive content on one screen increases users’ cognitive burden and makes important functions harder to discover. The course materials also emphasize that interfaces should reduce short-term memory load, keep structure clear, and avoid clutter.

The second option is a multi-page website, in which each function or topic is placed on an independent page. This approach can separate content more clearly and prevent a single page from becoming too dense. It is also helpful when different types of content require different layouts. For example, scenic spot introductions, travel guidance, and interactive entertainment could each be designed more freely. Nevertheless, this structure may make the website feel fragmented. Users may need to jump repeatedly between pages, which can interrupt the browsing flow and weaken the overall sense of coherence. In addition, frequent page switching may increase the time cost of use, especially in a scenic area where network conditions may be unstable or weak. For a cultural tourism website like ours, users often want both quick overview access and smooth exploration. If content is divided into too many independent pages, navigation costs may increase, and first-time users may find it harder to understand the overall information architecture. The lecture on screen and menu design also points out that designers must carefully decide how functions are split across screens, how menus are structured, and how much interaction each screen should contain.

The third option is a website with one main page and several subpages, which combines the strengths of the previous two approaches. The main page can provide a concise overview of Fengqiao, allowing users to quickly understand the site’s identity, highlights, and major entry points. The subpages can then support deeper exploration of individual topics, such as attraction details, transportation and visiting guidance, poem interaction, and special interactive features. This structure creates a better balance between breadth and depth. In the course materials, breadth refers to the overall scope of features available, while depth refers to the degree of functionality within a specific feature. A good structure should not only show users the overall surface of the system, but also allow selected features to be explored more deeply where necessary.

This mixed structure is especially suitable for our project for several reasons. First, the main page supports quick browsing, which is useful for visitors who want immediate access to key information such as what Fengqiao is, where it is, and what can be explored. Second, the subpages support in-depth interaction, which is necessary for functions like route recommendation and poem-based scenic interpretation, because these functions require more space, clearer task flow, and less distraction. Third, this structure improves usability by making navigation more predictable and content grouping more meaningful. It also better supports design principles such as consistency, visibility, and clear feedback, because each subpage can focus on a specific task while still remaining connected to a stable overall navigation system.

In addition, a main-page-plus-subpages structure is more scalable for future development. If we later add content for different user groups, such as tourists and local residents, or extend the elder mode and interactive community functions, the website can expand without disrupting the clarity of the whole system. Compared with a single long page, it is easier to maintain and update. Compared with a fully separated multi-page system, it still preserves a strong homepage as the central hub, which strengthens identity and orientation.

Therefore, after comparing the three alternatives, we conclude that the best implementation form is a website with one main page and several subpages. It provides a clear homepage for rapid overview, while the subpages allow users to explore specific content and interactive features in greater detail. This structure best matches the content complexity, interaction needs, and user experience goals of our Fengqiao Scenic Area website.